• UV rays are still hazardous on cloudy and hazy days, as well as bright and sunny days so make sure to apply sunscreen.
  • The hours between 10am and 4 pm are the most hazardous for UV exposure
  • Remember to reapply sunscreen every two hours or more—especially if you’re surfing or swimming
  • There’s no such thing as all-day protection, even if your sunscreen is waterproof
  • Grab a hat and sunglasses…don’t underestimate their protection
  • Be aware that surfaces such as sand, water, concrete and snow reflect up to 85 percent of damaging UV rays; 80 percent can pass through cloud cover, haze and fog

View Our Sun Protection Products


  • Fact:  It takes only one severe burn during childhood to double the risk of skin cancer in adulthood.
  • Fact:  Ninety percent of wrinkles are caused by the sun and just ten percent by aging.
  • Fact:  A thin, white cotton shirt has a sun protection factor of only about 7.
  • Fact: One in five Americans will develop skin cancer in the course of a lifetime
  • Fact: More than 2 people die of melanoma every hour
We’re located at 500 Helendale Rd in Rochester, NY and open Monday through Friday.

Feel free to call us at 585-266-5420 during regular hours, or write to us confidentially through our website’s secure contact page.